The difference between eau de toilette and eau de parfum

Eau de toilette and eau de parfum are two very distinct names. These labels must appear on fragrance packaging. Of course, brands use a variety of strategies to cleverly disguise the labels and optimize sales.

 Because in the small world of perfumery, everything is a pretext for maximizing margins and customer loyalty. Design, aromas, advertising - all these factors come into play to conceal the true structural identity of our bottles.

 So, to help consumers understand what they're buying, we tell you all about eaux parfumées.

Eau de toilette or eau de parfum: The difference lies in the concentration of essences

 When you use a fragrance, the water, alcohol and solvents evaporate to make way for the aromas. However, the odors that are released disappear more or less quickly, depending on the category of water used. To be clear, the difference between eau de parfum and eau de toilette takes this criterion into account.

In detail, eau de parfum is the lightest formula in terms of aromatic concentrate. It contains between 15 and 20% of the total solution. As a result, its value for money is lower than that of perfume and eau de parfum. However, the fact that eau de parfum is relegated to third place does not mean that it is a poor-quality product.

Second in the hierarchy is eau de parfum, just behind perfume. Its aromatic substance concentration reaches 15 %, more expensive than eau de toilette.

 In conclusion, the higher the concentration of petrol in the solution, the higher the bill.

An impact on the volatility of the fragrances used

 The concentration of active ingredients affects the vaporization and diffusion of eau de fragrances. Comparing the effects of eau de toilette and eau de parfum, you can see that the stronger will have a pronounced scent. In fact, eau de parfum tends to last longer throughout the day. The intensity of eau de parfum means you can get the right fragrance without over-using the raw material.

 In contrast, eau de toilette is much fresher and lighter. Its fragrance is much more discreet. It won't leave a mark on the body. Nevertheless, its subtlety makes it particularly suitable for use on the body in summer. On the other hand, if you use eau de toilette, you'll need to perfume twice a day if you want to smell good. Its scent disappears in less than a morning.

When all is said and done, it's time to ask the right question by analyzing the two types of fragrance. 

Isn't eau de parfum the least economical?

In practice, it is consumed more quickly and requires repeated use throughout the day. In the long run, it is more expensive than eau de parfum.

Today, mentalities are changing. People no longer consider a product on the basis of its intrinsic qualities. Many consumers consider eau de parfum to be on the same level as perfume. This argumentation therefore sheds more light on the value of fragrances.